SuiteJar - SEO automate tool for website content marketing and optimization.
Created SuiteJar to simplify SEO and content marketing with smart insights and user-friendly tools.
Build a leading growth marketing suite that empowers users with smart SEO tools and insights. The focus: simplify keyword discovery, automate content priorities, and stay in sync with Google’s evolving algorithms.
Little background
SuiteJar simplifies growth marketing with intuitive tools for SEO, keyword discovery, and content optimization—helping users stay aligned with Google's updates and boost visibility on page one.
key Responsibilities
As SuiteJar’s founding designer, the primary goal is to build SuiteJar into a leading growth marketing suite that simplifies SEO, keyword discovery, and content planning to helping users stay aligned with Google’s updates.
Key Goals:
Create the branding guidelines from scratch
Initial research and conceptualization to final delivery entire platform.
Design iterations based on valuable feedback.
Seamless implementation
Design a simple, intuitive, and aesthetically pleasing website.
Primary Research
SuiteJar is built for digital marketers, content creators, and website owners who want to improve their online presence.
These users aim to grow their organic traffic by managing SEO and content more effectively across businesses of all sizes.
Conducted a competitive analysis to understand the landscape of existing growth marketing tools.
We studied popular tools like SEMrush, Ahrefs, and Neil Patel’s platform to see what they offer and where they fall short. We focused on features, usability, pricing, and user reviews. Insights gleaned from this analysis informed our approach to designing SuiteJar's unique value proposition and feature set.
Secondary Research
Meet Roniya, a 25-year-old digital marketer who loves data-driven strategies but struggles with scattered insights and tools that don’t fully support her SEO and growth goals.
Identified key pain points, emotions, and opportunities throughout the experience.
Created a detailed user journey map and user flow to better understand how users interact with SuiteJar across different stages.
Mapping the journey and flow provided clarity on where users face friction and where enhancements could drive better engagement and smoother navigation across the platform.
Ideation
It was important to reflect researched data points and functionalities in the new design, while maintaining consistency and user-friendly platform.
Created initial low-fidelity screen drafts and iterated multiple times to refine the right solution.
Pixel-Perfect Designs
Once the wireframes were finalized, I translated them into pixel-perfect high-fidelity screens using SuiteJar’s visual style.
I crafted over 15+ screens covering the complete product experience from onboarding to optimization.
Other 10 screens are created!
Visual Designs
Created the branding and system for a trending gradient + neumorphism UI styles
